Adina Beverages Branding
POS, Advertising, Website, Labels and Social Media
POS, Advertising, Website, Labels and Social Media
Adina For Life Beverage Company underwent a comprehensive evaluation of their existing products, brand architecture, marketing, and competitive landscape as a basis for a new plan to invigorate sales of the 4 year-old beverage manufacturer.
The result led to a complete re-branding and respective integration into all of Adina's marketing platforms including a new product launch, packaging, new web/mobile sites, social media initiatives, POS, event & sampling activity, sales materials, and communications plan, which is featured below.
The result led to a complete re-branding and respective integration into all of Adina's marketing platforms including a new product launch, packaging, new web/mobile sites, social media initiatives, POS, event & sampling activity, sales materials, and communications plan, which is featured below.
Adina radio spot which aired in select markets promoting all the goodness found in Adina's better for you beverage products. "Taste the future of enlightened refreshment in stores near you and balance out your life's evil forces with Adina Holistics Herbal Elixirs...Drink No Evil!
Adina's new look applied to its social-media driven website (adinaworld.com) leverages Facebook, Twitter and Youtube platforms.
Adinaworld provided consumers with their very own community for posting pictures, videos, voice mails, blogs and texts about their discovery of the new all natural better for you line of Adina products.
Branded merchandisers and promotional neck ringers help catch attention and trial for the new brand.
Cooler cling coupons offering free branded merchandise with proof of purchase drive trial and purchase.
Wire rack merchandisers help secure placements in high-end accounts, get attention, build awareness and drive trial.
After a full year in the market and extensive consumer research, Adina made several adjustments to fine tune its positioning and packaging. The revised labels above improved panel results by a large margin.
Adina uses innovative mobile marketing promotional campaigns employing a fully-integrated on-pack and under the cap SMS text promotion to win free Adina branded merchandise like the monkey branded bike-touring kits.
Branded bike touring kits are a hit with the active and healthy consumers. When worn at high profiles events these efforts build interest, awareness and fun for the new brand.
Print advertising reinforces unique product positioning.