How a Specialty Chemical Distribution Company Goes Global
In early 2016, Azelis Americas became part of the European based, Azelis Group, leveraging the Company's global network of resources capable of providing its customers and suppliers with unsurpassed value, superior technical service, quality products and end-market expertise. Through the new global alliance, Azelis Americas became well prepared to set a new standard of industry excellence in the United States and Canada.
Creating value in the specialty chemical industry takes a multi-disciplined approach–a commitment to excellence in every aspect of the operation, including its brand communications. The announcement of the expansion into North America and Canada required a thoughtful marketing plan, well-conceived content, and a website to reach a niche market of customers and suppliers.
Video Production
Website
The Azelis Americas website required an integrated and consistent brand message across each of the nine Azelis business units and eleven affiliate partners.
Advertising
Formerly KODA Distribution Group affiliates, DeWolf, Glenn and GMZ announce the newly formed alliance with Azelis Americas, targeted to reach the CARE end-market suppliers and customers as seen in the March 2016 issue of ChemWeek magazine.
Formerly a KODA Distribution Group affiliate, Unipex Solutions Canada announces the newly formed alliance with Azelis Americas and respectiive name change to Azelis Canada, targeted to reach the CASE end-market in Canada as seen in the April 2016 issue of Canadian Finishing & Coatings Manufacturing magazine.