NBA and NBA G League Promos
Bruce Burke wrote, directed and produced the four NBA promotional videos featured below.
"It's Who We Are," (2022 Telly Award Winner,) "Our Game," and “Unifying Force." The fourth spot, “Reinvented" was produced for the NBA's G League–the NBA’s official minor-league.
The objective was to amplify the NBA's unique strengths, which is the league’s unifying appeal and the NBA G League’s commitment to evolve the game through on-going testing and innovation with the assistance of the league’s first-ever entitlement sponsor, Gatorade.
