NHL TV :30 "Jaromir Jagr"

Jaromir Jagr has his own unique perspective about the game of hockey and those who play it. Got to use your entire body...and your brain to be good in the NHL.

The concept behindthis NHL TV campaign consisting of key players from each NHL market was to showa close-up and intimate side of NHL players to expose existing and potentialNHL fans to a different perspective of the game and those who play it. Thenarratives were cut from phone interviews with each player then edited againstan original soundtrack and existing footage, creating a low-cost yet insightfuland authentic introspective into the minds of these talented and verypersonable NHL stars.

Executive Producer: Bruce Burke
Producer: Natalie Ross Dickstein
Director: Bruce Burke
Writer: Bruce Burke
Music: Bob Burke, Cut Time Music, NYC
Agency: Oneworld Communications
Flame: Bernie Lowry
Editorial: Betelguese Product

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