NHL TV :30 Pronger

The concept behind this NHL TV campaign consisting of key players from each NHL market was to show a close-up and intimate side of NHL players to expose existing and potential NHL fans to a different perspective of the game and those who play it. The narratives were cut from phone interviews with each player then edited against an original soundtrack and existing footage, creating a low-cost yet insightful and authentic introspective into the minds of these talented and very personable NHL stars.



Executive Producer: Bruce Burke, Producer: Natalie Ross Dickstein, Director: Bruce Burke, Writer: Bruce Burke, Music: Bob Burke, Cut Time Music, NYC, Agency: Oneworld Communications, Flame: Bernie Lowry, Editorial: Betelguese Productions