US Open Event Branding
Branding the USTA National Tennis Center and US Open Event
Branding the USTA National Tennis Center and US Open Event
The United States Tennis Association sought to maximize theoverall impact of their marquee event – The US Open. For fourconsecutive years Bruce Burke led the branding communications initiatives ofthe US Open, with a missionto re-position the US Open as one of the world’s top-fivesports and entertainment spectacles. The effort included the creation of theevent's logo; annual theme art; branded apparel; several new on-site upgrades;on-court sponsored signage; a new sponsored interactive exhibit; tickets; andevent programs, contributing to record attendance and revenues.
