WWE, XFL Team Identities and Advertising
Team Logos, Uniforms and Advertising
Team Logos, Uniforms and Advertising
Starting with a completely blank canvas, Vince McMahon's WWE had the challenging task of developing eight unique new brands, including team names, logos and uniforms to embody the attitude, personality and spirit of their new brand of "Smashmouth" football – The XFL. The work also had to be complete in only 60 days, an exercise that typically requires 6-9 months per team.
Although the league lasted only one season, the effort required to develop the branding solutions was nothing short of miraculous...all eight names, logos and uniforms were ready in time.
Although the league lasted only one season, the effort required to develop the branding solutions was nothing short of miraculous...all eight names, logos and uniforms were ready in time.